The first ritual: OralOrdinary was never the point.Shop now

Chapter I · The Oxblood Edit

The first
ritual: Oral.

Curated essentials for everyday rituals. Objects made to turn the necessary into something unforgettable.

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01 / The World of Anouk

A hand holding the Anouk Damier toothbrush
Objet No. 001
Necessary things.✦Made unforgettable.✦World of Anouk.
Oxblood and cream Damier dental floss package

Oral ritual · Dental floss

Flossin' in Style

Mint. Coconut. The everyday.

Everyday dental floss, dressed in the Anouk check. Available in Mint and Coconut and made to be seen, carried and used every day.

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Oxblood Anouk dental floss dispenser
Mint + Coconut

The debut collection

Three objects.
One color story.

Sculpted acetate toothbrushes in the first signature shade: Oxblood.

Three Anouk toothbrushes in solid, checkerboard and marbled oxblood finishesThe Oxblood Edit · Oral 001–003
01

The Laque Toothbrush

A deep, polished oxblood lacquer · Medium

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02

The Damier Toothbrush

French checkerboard acetate · Medium

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03

The Agate Toothbrush

Inspired by the movement of polished stone · Medium

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Shop the collection
Anouk Oral editorial showing a mouth and dental floss
Chapter IFlossin' in styleShop Oral ↗

A care initiative

ANOUK CaresAbout Your Mental Health.

Care for the days when caring for yourself feels hardest.

Beginning with oral care essentials, ANOUK Cares supports people during seasons when mental health makes everyday care feel difficult.

Learn about the initiative ↗

A world, not a category

Every ritual
deserves a point of view.

Oral is only the opening chapter. Anouk moves through the body, grooming, bathing, scent and the spaces we inhabit.

Body editorial cover
02

Body

The body, considered.

Soon
Groomin editorial cover
03

Groomin

The art of keeping oneself.

Soon
Bathin editorial cover
04

Bathin

Daily ceremony, never routine.

Soon

A future chapter

Scent

What remains
after you leave.

Fragrance as atmosphere, memory and personal signature. The next world is already taking form.

Follow the scent story ↗
Oxblood Anouk fragrance bottle against a black and white portrait

Journal · Place · Process

My World

Anouk is shaped by where we have lived, what we collect and the rituals we carry from one place to the next.

Oxblood Chinese architecture with cranes and flowering trees
China · Notes on color and ceremony
New YorkShanghaiGuangzhouMexico
A classical bust in a dark oxblood museum gallery
Collected references · Vol. I